Industry WIKI

Advertising clutter or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. It can occur in television, radio, print media, direct mail and online advertising. Clutter may be assessed objectively, through the number of advertisements or the proportion of advertising content, or subjectively, through the amount of a

Mass media refers to the forms of media that reach large audiences via mass communication. It includes broadcast media, digital media, print media, social media, streaming media, advertising, and events.

Media planning entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives.