Industry WIKI

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A loss leader (also leader) is a product sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy. The loss leader is offered at a price below its minimum profit margin, not necessarily below cost.

In economics, a menu cost is the cost incurred by a firm when changing its prices. The concept is one microeconomic explanation for the stickiness of prices in the macroeconomy, particularly emphasized by New Keynesian economists.

The following outline is provided as an overview of and topical guide to industrial organization:

Penetration pricing is a pricing strategy especially appropriate for new product pricing, where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth promotion. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with ma

Price skimming is a price strategy where a marketer initially offers an item at a high price so that consumers with the strongest desire and funds to purchase it will, and then as that demand is depleted the price gets lowered to the next layer of customer desire in the market.

A business can choose from a variety of pricing strategies when selling a product or service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies, tactics and roles vary from company to company, and al

Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price

Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. The value that a consumer gives to a good or service, can then be defined as their willingness to pay for it (in monetary terms) or the amount of time and resources they w