Industry WIKI

The following outline is provided as an overview of and topical guide to industrial organization:

Penetration pricing is a pricing strategy especially appropriate for new product pricing, where the price of a product is initially set low to rapidly reach a wide fraction of the market and initiate word of mouth promotion. The strategy works on the expectation that customers will switch to the new brand because of the lower price. Penetration pricing is most commonly associated with ma

Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. There is evidence that consumers tend to perceive just-below price

Tiered service structures allow users to select from a small set of tiers at progressively increasing price points to receive the product or products best suited to their needs. Such systems are frequently seen in the telecommunications field, specifically when it comes to wireless service, digital and cable television options, and broadband internet access.