Industry WIKI

The AIDA marketing model was originally created by E. St. Elmo Lewis to break down how an advert should work (drive Awareness, spark Interest, create Desire and prompt Action). However, it has been re-used by many marketers to represent the first part of the customer journey instead. There are other models such as the RACE model (Chaffey) which offer a more thorough representation of th

Alexander Browder (born 2009) is a British student and financial crime researcher. He is the founder of the Global Cryptocurrency Laundering Database and the author of a 2026 report, published by the Henry Jackson Society, on the alleged use of cryptocurrency networks by sanctioned states to evade Western sanctions. In June 2026, at the age of 17, he was placed on an entry-ban list by th

Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data science. Analytics also entails applying data patterns toward effective decision-making. It can be valuable in areas rich with recorded information;

Audience Response is a type of interaction associated with the use of online systems such as presentations to facilitate interaction between a presenter and their audience. Systems for co-located audiences combine Wireless hardware with presentation software. Systems for remote audiences may use telephones or web polls for audiences watching through television or the internet. Various na

In marketing, brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement

Burton v. United States is the name of two appeals to the Supreme Court of the United States by Senator Joseph R. Burton (R-KS) following his conviction for compensated representation of a party in a proceeding in which the United States was interested: Burton v. United States, 196 U.S. 283 (1905) and Burton v. United States, 202 U.S. 344 (1906). Burton was convicted of acting as counsel

In a cashless society, financial transactions are not conducted with physical banknotes or coins, but instead with digital information (usually an electronic representation of money). Cashless societies have existed from the time when human society came into existence, based on barter and other methods of exchange, and cashless transactions have also become possible in modern times using

Chicago Options Associates (COA) is a finance company in Chicago, Illinois, which specializes in trading options and futures contracts. It was founded in 1987 by Oliver R. W. Pergams and Michael E. Davis. In 1994 Davis was its chief executive officer, hiring then-graduate student Jimmy Wales as research director; Wales served in this position until 1998.

The Commercial Closet Association (CCA) was a New York City based non-profit organization, founded in 2001 to provide "training and best practices on the representations of" the lesbian, gay, bisexual and transgender (LGBTQ+) community in advertising. It hoped to affect the $1.1 trillion annual worldwide advertising market ($128 billion in the US alone). Its board announced its closure i

CWM FX was a foreign exchange trading firm located at the Heron Tower at 110 Bishopsgate, otherwise known as Salesforce Tower. Dealing at the firm was suspended in March 2015 following a police raid on the firm and 13 arrests. There have been no convictions relating to these arrests as of 15 June 2015. CEO Anthony Constantinou was convicted in 2016 of sexual assault and sentenced to serv

The Department of Finance is a department of the Government of Jharkhand. It is responsible for managing the state’s public finances, including preparation and presentation of the annual budget, mobilisation of revenue, and ensuring financial discipline. The department also oversees treasuries, accounts, institutional finance, and allocation of resources to government programmes. Its hea

A diaconia was originally an establishment built near a church building, for the care of the poor and distribution of the church's charity in medieval Rome or Naples. In contemporary theology, the word diakonia presents a variety of connotations and representations.

Electronic services or e-services are services that make use of information and communication technologies (ICTs). The three main components of e-services are:

The United States EB-5 visa, employment-based fifth preference category or EB-5 Immigrant Investor Visa Program was created in 1990 by the Immigration Act of 1990. It provides a method for eligible immigrant investors to become lawful permanent residents—informally known as "green card" holders—by investing substantial capital to finance a U.S. business (known as a "new commercial enterp

In financial mathematics and stochastic optimization, the concept of risk measure is used to quantify the risk involved in a random outcome or risk position. Many risk measures have hitherto been proposed, each having certain characteristics. The entropic value at risk (EVaR) is a coherent risk measure introduced by Ahmadi-Javid, which is an upper bound for the value at risk (VaR) and th

An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, n

An expert system for mortgages is a computer program that contains the knowledge and analytical skills of human authorities, related to mortgage banking. Loan departments are interested in expert systems for mortgages because of the growing cost of labor which makes the handling and acceptance of relatively small loans less profitable. They also see in the application of expert systems a

Featherbedding is the practice of hiring more workers than are needed to perform a given job, or to adopt work procedures which appear pointless, complex and time-consuming merely to employ additional workers. The term "make-work" is sometimes used as a synonym for featherbedding.

The Financial Information eXchange (FIX) protocol is an electronic communications protocol initiated in 1992 for international real-time exchange of information related to securities transactions and markets. With trillions of dollars traded annually on the NASDAQ alone, financial service entities are employing direct market access (DMA) to increase their speed to financial markets. Mana

Gender lens investing (also known as gender-smart investing or gender finance) is the practice of investing premised on the understanding that gender is material to financial, business, and social outcomes The term was coined around 2009 and became an increasingly popular practice in the mid-2010s as part of reducing gender inequality.

The gender pension gap (also known as the sex pension gap) is the percentage difference in pension income between women and men. It is often calculated as the difference between the average man's pension and the average woman's pension, expressed as a percentage of the man's. The gap averages 26% across OECD countries.

ISO 15022 is an ISO standard for securities messaging used in transactions between financial institutions. Participants in the financial industry need a common representation of the financial transactions they perform and this standard defines general message schema, which in turn are used by organizations to define messages in a complete and unambiguous way. This results in efficiency,

ISO 4217 is a standard published by the International Organization for Standardization (ISO) that defines alpha codes and numeric codes for the representation of currencies, and provides information about the relationships between currencies and their minor units. This data is published in three tables:

A loan agreement (also known as a lending agreement) is a contract between a borrower and a lender which regulates the mutual promises made by each party. There are many types of loan agreements, including facilities agreements, revolvers, term loans, and working capital loans. Loan agreements are documented via a compilation of the various mutual promises made by the involved parties.

The Ministry of Finance (MOF; Malay: Kementerian Kewangan; Chinese: 财政部; Tamil: நிதி அமைச்சு) is a ministry of the Government of Singapore responsible for managing the fiscal policies and the structure of the economy of Singapore.

Palo is a memory resident multidimensional (online analytical processing (OLAP) or multidimensional online analytical processing (MOLAP)) database server and typically used as a business intelligence tool for controlling and budgeting purposes with spreadsheet software acting as the user interface. Beyond the multidimensional data concept, Palo enables multiple users to share one central

A performance indicator or key performance indicator (KPI) is a type of performance measurement used to evaluate the success of an organization, activity, project, or process in achieving defined objectives. KPIs provide a focus for strategic and operational improvement, support evidence-based decision-making, and help organizations identify and monitor factors critical to performance.

A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where markete

The Phillips curve is a representation of the relationship between unemployment and inflation in the macroeconomy, where a tradeoff between low unemployment and price stability exists. Identified by economist Bill Phillips, the curve shows a relationship between lowering unemployment with increasing wages in an economy. While Phillips did not directly link employment and inflation, this

A pitch book, also called a confidential information memorandum, is a marketing presentation (information layout) used by investment banks, entrepreneurs, corporate finance firms, business brokers and other M&A intermediaries advising on the sale or disposal of the shares or assets of a business. It consists of a careful arrangement and analysis of the investment considerations of the cl

Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). Th

In mathematical finance, a risk-neutral measure (also called an equilibrium measure, or equivalent martingale measure) is a probability measure such that each share price is exactly equal to the discounted expectation of the share price under this measure.

In law, scienter (, Law Latin for "knowingly", Latin pronunciation: [skiˈɛntɛr], from Latin scire 'to know, to separate one thing from another') is a legal term for intent or knowledge of wrongdoing, or reckless disregard for the truth. An offending party then has knowledge of the "wrongness" of an act or event prior to committing it.

Security market line (SML) is the representation of the capital asset pricing model. It displays the expected rate of return of an individual security as a function of systematic, non-diversifiable risk. The risk of an individual risky security reflects the volatility of the return from the security rather than the return of the market portfolio. The risk in these individual risky securi

A semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms managed through business semantics management. A semantic layer maps complex data into familiar business terms such as product, customer, or revenue to offer a unified, consolidated view of data across the organization.

A sports rating system is a system that analyzes the results of sports competitions to provide ratings for each team or player. Common systems include polls of expert voters, crowdsourcing non-expert voters, betting markets, and computer systems. Ratings, or power ratings, are numerical representations of competitive strength, often directly comparable so that the game outcome between an

The Gold Standard and the Logic of Naturalism is a non-fiction book written by literary theorist and author Walter Benn Michaels and first published in 1988 by the University of California Press.

Tobacco marketing targeting African-Americans is the practice of customizing tobacco products and advertising techniques specifically to African-American consumers. It is most commonly analyzed through the consumption of mentholated cigarettes, as it represents 47% of black adult smokers and 80% of adolescent black smokers.

Visual marketing is the discipline of studying the relationship between an object, the context it is placed in and its relevant image. Representing a disciplinary link between economy, visual perception laws and cognitive psychology, the subject mainly applies to businesses such as fashion and design.

Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

Vote buying, also referred to as voter bribery, electoral clientelism and patronage politics, occurs when a political party or candidate distributes money or resources to a voter in an upcoming election with the expectation that the voter votes for the actor handing out monetary rewards. Vote buying can take various forms such as a monetary exchange, as well as an exchange for necessary

Wake Up to Money is an early morning financial radio programme on BBC Radio 5 Live. It is broadcast from 05:00 to 06:00 each weekday.

Zammad is a free helpdesk or issue tracking system. It offers the connection of various channels like email, chat, telephone, Twitter, or Facebook. Zammad is developed in the programming languages Ruby and JavaScript. The name Zammad comes from the Bavarian language and means "together".