XPayIndustry WIKIBack to home
XPAY KNOWLEDGE

Industry WIKI

Digital assets and currencies

Understand assets, networks and trading mechanics with sources you can check.

Assets

2016 Bitfinex hack

The Bitfinex cryptocurrency exchange was hacked in August 2016. 119,756 bitcoins, worth about US$72 million at the time, were stolen.

Trading basics

Brand architecture

In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands

Finance

G2A

G2A.COM Limited, commonly known simply as G2A, is a digital marketplace platform headquartered in the Netherlands with offices in Poland, Hong Kong and the United States. The platform operates on the basis of resale of video games and other digital items via activation codes.

Trading basics

Loss leader

A loss leader (also leader) is a product sold at a price below its minimum profit margin to stimulate other sales of more profitable goods or services. The use of a loss leader is a pricing strategy, a sales promotion strategy, and a marketing strategy. The loss leader is offered at a price below its minimum profit margin, not necessarily below cost.

Trading basics

Razor-and-blades model

The razor-and-blades business model is a business model in which one article is sold at a low price or even given away in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing, which do not depend on complementary products or services. Common examples of the razor-and-blades model include inkj

Networks

Tom Clancy's Ghost Recon Breakpoint

Tom Clancy's Ghost Recon Breakpoint is an online tactical shooter video game developed by Ubisoft Paris and published by Ubisoft. The game was released worldwide on 4 October 2019 for PlayStation 4, Windows, and Xbox One, and on 18 December 2019 for Stadia. The game is the eleventh installment in the Tom Clancy's Ghost Recon franchise and is a narrative sequel to the 2017 video game Tom

Finance

Yakuza 0

Yakuza 0 is a 2015 action-adventure game developed by Ryu Ga Gotoku Studio and published by Sega. It is the sixth main installment in the Yakuza series and a prequel to the original game. It was released for PlayStation 3 and PlayStation 4 in Japan in March 2015, and in North America and Europe for PlayStation 4 in January 2017. It was released on Windows on 1 August 2018 and on Xbox One