Industry WIKI

In online retail, drip pricing (also known as partitioned pricing or shrouded pricing) is a sales technique where a headline price is advertised at the beginning of the purchase process, followed by the incremental disclosure of additional fees, taxes or charges. The objective of drip pricing is to gain a consumer's interest in a misleadingly low headline price without the true final pri

Good–better–best pricing, also known as Goldilocks pricing, is a tiered pricing strategy in which variations of a product or service are offered at multiple price levels. The approach typically presents three options, basic ("good"), mid-range ("better"), and premium ("best"), to influence consumer choice and increase overall revenue.