Industry WIKI

AISDALSLove (standing for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate), is an hierarchy of effects model in advertising adapted from AIDA's hierarchy of effects model (Lewis, 1900; Strong, 1925) which has been used by many researchers, both academicians and practitioners, to measure the effect of an advertisement.

In financial economics, asset pricing refers to the formal development of the principles used in pricing, together with the resultant models. The treatment develops the interrelated paradigms of general equilibrium asset pricing and rational asset pricing, the latter corresponding to risk neutral pricing.

A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers think, feel, and have with a product or company brand. For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchases, customer lifetime value, customer advocacy, and commu

Constant-function market makers (CFMM) are a paradigm in the design of trading venues where a trading function and a set of rules determine how liquidity takers (LTs) and liquidity providers (LPs) interact, and how markets are cleared. The trading function is deterministic and known to all market participants.

Cryptoeconomics is an evolving economic paradigm for a cross-disciplinary approach to the study of digital economies and decentralized finance (DeFi) applications. Cryptoeconomics integrates concepts and principles from traditional economics, cryptography, computer science, and game theory disciplines. Just as traditional economics provides a theoretical foundation for traditional finan

A mature technology is a technology that has been in use for long enough that most of its initial faults and inherent problems have been removed or reduced by further development. In some contexts, it may also refer to technology that has not seen widespread use, but whose scientific background is well understood. Its performance characteristics are also expected to be well understood wi

StarkWare Industries is an Israeli software company that specializes in cryptography. It develops zero-knowledge proof technology that compresses information to address the scalability problem of the blockchain, and works on the Ethereum platform.

Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organisation. However, contemporary organisations have widened their focus to incorporate more roles, functions and emphasis on the macro environment. Firms have been concerned with short run success and often not taken into account the long-run ecological, social and economic effects f

Value investing is an investment paradigm that involves buying securities that appear underpriced by some form of fundamental analysis. Modern value investing derives from the investment philosophy taught by Benjamin Graham and David Dodd at Columbia Business School starting in 1928 and subsequently developed in their 1934 text Security Analysis.

ZachXBT, also identified as Zachary Wolk is a pseudonymous American blockchain investigator and open-source intelligence (OSINT) researcher known for independent forensic investigations into cryptocurrency fraud, scams, and thefts. He has been active on X (formerly Twitter) since 2021, publishing detailed investigative threads that trace stolen funds, expose rug pulls, and identify perpe