Industry WIKI

Arconic Corporation is an American industrial company specializing in lightweight metals engineering and manufacturing. Its products are used worldwide in aerospace, automotive, packaging, oil and gas, building and construction, defense, commercial transportation, consumer electronics, and industrial applications.

A blurb is a short promotional piece accompanying a piece of creative work. It may be written by the author or publisher or quote praise from others. Blurbs were originally printed on the back or rear dust jacket of a book. With the development of the mass-market paperback, they were placed on both covers by most publishers. Now they are also found on web portals and news websites. A blu

In marketing, brand management refers to the process of controlling how a brand is perceived in the market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand and the relationships they have with it. A brand manager oversees all aspects of the consumer's b

Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. For multinational brands, CO may include multiple countries within the value-creation process.

Currency packaging includes several forms of packing cash for easy handling and counting. Many systems use standard color-coding or are marked to indicate the amount in the package.

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitate more expensive branded products, competing on price. They are similar to "store brand" or "private label" products sold under a brand particul

Green brands are brands that consumers associate with environmental conservation and sustainable business practices.

A green guide (or sustainability guide) is a set of rules and guidelines provided for the use of a general or selective population to achieve the goal of becoming more green or sustainable. The guide serves to direct individuals, agencies, companies, businesses, etc. to resources that can help them become more sustainable (or ‘green’), as sustainability becomes a more popular and growing

Green marketing refers to the marketing of products that are considered environmentally safe. It encompasses a broad range of activities, including product modification, changes to the production process, sustainable packaging, and modifications to advertising. However, defining green marketing is not a simple task. Other terms that are often used interchangeably are environmental market

Innovia Films, a division of CCL Industries, is an international manufacturer and supplier of biaxially-oriented polypropylene films for speciality packaging, labelling, tobacco overwrap and industrial products. It was once known as UCB Films.

Jute production in India is integral to the country’s agricultural and industrial economy. India is the world’s largest producer of jute, accounting for about 75% of estimated world production. Jute is a natural fiber obtained from plants of the genus Corchorus, and is widely used for making sacks, mats, ropes, and eco-friendly packaging materials.

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.

Country of origin labeling (COOL) (or mCOOL [m for mandatory]) is a requirement signed into American law under Title X of the Farm Security and Rural Investment Act of 2002 (also known as the 2002 Farm Bill), codified at 7 U.S.C. § 1638a as Notice of country of origin. This law had required retailers to provide country-of-origin labeling for fresh beef, pork, and lamb. The program exempt

The Market Opportunity Navigator (MON) is a methodology in strategic management that aims to help innovators and entrepreneurs identify and select the most valuable market opportunity to pursue current and future resources and capabilities. It was added as the fourth tool in the lean startup toolset and can be used with the Business Model Canvas developed by Alexander Osterwalder and Yve

In film industry terminology, movie packaging or film packaging is a type of product bundling in which a top-level talent agency starts up a film or television project using writers, directors and/or actors it represents, before giving other agencies a chance to submit their clients for the project. For this service, the talent agency negotiates a packaging fee. Packaging is frequently d

A novated lease is a motor vehicle lease which has been novated, that is, the obligations in the contract have been transferred from one party to another. In Australia, it refers almost exclusively to the practice of salary packaging a motor vehicle using a novated lease.

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports

Pelican Products is an American multinational company that designs and manufactures portable lighting systems, temperature controlled packaging and protective cases. Their products are used in many industries including military, law enforcement, fire safety, and consumer entertainment. The company's flagship product, Pelican cases, are molded plastic cases that seal with an airtight and

In marketing and economics, a product is any object, service, or system offered to a market to satisfy a customer’s need or want. Products may be tangible, such as physical goods that can be touched and owned, or intangible, such as services, digital currency products offerings, or rights that provide value without physical form. Products are created through processes of design, producti

In economics, strategic management and marketing, product differentiation (or simply "differentiation") is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 boo

Product marketing is a "core business function that plans and executes how a product is positioned, priced, and promoted to a defined audience. It aims to generate demand and support sustainable growth through activities such as positioning, packaging, and pricing, and go-to-market execution," as stated by A.H. Mujumder.

A renewable energy derivative is based on a new method of securitization, which is a structured finance process that pools and repackages cash-flow-producing financial assets into securities which are then sold to investors. The term "securitization" is derived from the fact that securities are used to obtain funds from investors.

Sugar is heavily marketed both by sugar producers and the producers of sugary drinks and foods. Apart from direct marketing methods such as messaging on packaging, television ads, advergames, and product placement in setting like blogs, industry has worked to steer coverage of sugar-related health information in popular media, including news media and social media.

Sustainable packaging refers to the design, manufacture and use of packaging with the aim of reducing environmental impacts over its life cycle while maintaining its functional and economic requirements. This involves increased use of life cycle inventory (LCI) and life cycle assessment (LCA) to help guide the use of packaging which reduces the environmental impact and ecological footpri

A trademark (also written trade mark or trade-mark) is a type of intellectual property that consists of a word, phrase, symbol, design, or combination thereof that identifies a product or service from a particular source and distinguishes it from others. Trademarks also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.

Wine labels are important sources of information for consumers since they tell the type and origin of the wine. The label is often the only resource a buyer has for evaluating the wine before purchasing it. Certain information is ordinarily included in the wine label, such as the country of origin, quality, type of wine, alcoholic degree, producer, bottler, or importer. In addition to th

The World Branding Forum is a global nonprofit organisation based in London, England. The forum runs various programmes and organises conference, workshops and seminars. It operates a newsroom and publishes industry news on its website. It is also a media partner for various industry events. The forum's industry recognition programme is the World Branding Awards, which it organises annua

Yield management (YM) is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource (such as airline seats, hotel room reservations, or advertising inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inv