Industry WIKI

Alibi marketing and alibi branding are marketing and branding strategies used by companies to circumvent restrictions on advertising certain classes of products by instead advertising an "alibi", which does not directly reference the restricted product but is likely to remind many viewers of the brand. The alibi may be a different product or simply a word or symbol reminiscent of the res

Behavioral strategy is an interdisciplinary field within strategic management that integrates insights from cognitive, social, and organizational psychology to better understand how individuals and groups make strategic decisions. It challenges the assumptions of traditional economic models that presume perfect rationality, instead emphasizing how real-world decision-making is shaped by

Blockchain privacy describes how blockchain systems handle the confidentiality of transaction and record data. Many public blockchains can provide pseudonymity, while ledger transparency can allow transaction tracing through analysis of on-chain activity and related information. The persistence of ledger data can also create data-protection challenges in some applications, including ques

Copy trading enables individuals in the financial markets to automatically copy positions opened and managed by other selected individuals.

A financial network is a concept describing any collection of financial entities (such as payment card companies, firms, banks and financial transaction processing) and the links between them, ideally through direct transactions or the ability to mediate a transaction. A common example of a financial network link is security holdings (e.g. stock of publicly traded companies), where a fir

In economics, herd behavior is commonly observed in stock market and marketing.

A market basket or commodity bundle is a fixed list of items, in given proportions. Its most common use is to track the progress of inflation in an economy or specific market. That is, to measure the changes in the value of money over time. A market basket is also used with the theory of purchasing price parity to measure the value of money in different places.

Original sin is a term in economics literature, proposed by Barry Eichengreen, Ricardo Hausmann, and Ugo Panizza in a series of papers to refer to a situation in which "most countries are not able to borrow abroad in their domestic currency."

Proof of personhood (PoP) is a means of resisting malicious attacks on peer-to-peer networks, particularly attacks that use multiple fake identities, otherwise known as a Sybil attack. Decentralized online platforms are particularly vulnerable to such attacks by their very nature, as notionally democratic and responsive to large voting blocks. In PoP, each unique human participant obtain

Transcreation is a term coined from the words "translation" and "creation", and a concept used in the field of translation studies to describe the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it doe