Industry WIKI

A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occa

Toyetic is a term that describes the suitability of a media property, such as a cartoon or film, for merchandising tie-in lines of licensed toys, games, and novelties. The term is attributed to Bernard Loomis, a toy-development executive for Kenner Products, in discussing the opportunities for marketing the film Close Encounters of the Third Kind, telling its director Steven Spielberg th