Industry WIKI

In marketing and microeconomics, customer switching or consumer switching describes "customers/consumers abandoning a product or service in favor of a competitor". Assuming constant price, product or service quality, counteracting this behaviour in order to achieve maximal customer retention is the business of marketing, public relations and advertising. Brand switching—as opposed to bra

A private label, also called a private brand or private-label brand, is a brand owned by a company that directly sells the product, but outsources the manufacturing to a third party. That is, one company makes a product for another company which then offers the product under its brand name. Among the best-known private-label brands are store brands, brands owned by and sold exclusively a