Industry WIKI

Charlotte-Mecklenburg Hospital Authority (doing business as Atrium Health, and formerly doing business as Carolinas HealthCare System) is an American hospital network in the southern United States. The parent corporation, also named Atrium Health, merged with Advocate Aurora Health creating Advocate Health in December 2022. It operates 40 hospitals, 9 freestanding emergency departments,

Attention theft is a theory in economic sociology and psychology which describes situations in which marketers serve advertisements to consumers who have not consented to view them and who are given nothing in return. Perpetrators seek to distract targets' attention through the use of advertising content, thereby achieving a form of manipulation.

Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory.

Computational finance is a branch of applied computer science that deals with problems of practical interest in finance. Some slightly different definitions are the study of data and algorithms currently used in finance and the mathematics of computer programs that realize financial models or systems.

Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer beh

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions.

Consumer culture theory (CCT) is the study of consumption from a social and cultural point of view, as opposed to an economic or psychological one.

Consumer neuroscience is the combination of consumer research with modern neuroscience. The goal of the field is to find neural explanations for consumer behaviors in individuals both with or without disease.

Consumer socialization (alternatively spelled socialisation) is the process by which young people acquire skills, knowledge and attitudes relevant to their functioning as consumers in the marketplace. It has been argued, however, that consumer socialization occurs in the adult years as well. This field of study is a subdivision of consumer behavior as its main focus is on how childhood a

The denomination effect is a form of cognitive bias relating to currency, suggesting people may be less likely to spend larger currency denominations than their equivalent value in smaller denominations. It was proposed by Priya Raghubir, professor at the New York University Stern School of Business, and Joydeep Srivastava, professor at University of Maryland, in their 2009 paper "Denomi

Michael McCullough is an American investor in healthcare and life science companies, social entrepreneur, and emergency room doctor. He was a Rhodes Scholar. He lives in Palo Alto, California.

In machine learning, a neural network (NN) or artificial neural network (ANN) is a computational model inspired by the structure and functions of biological neural networks.

Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real

Roy Gary Niederhoffer (born 1966) is an American hedge fund manager. He graduated from Harvard College magna cum laude in 1987, with a BA in computational neuroscience.

Sex differences in social capital are debated differences between men and women's ability to achieve their aims through social constructs such as trust, norms and networks. Social capital is often seen as the missing link in development. Social networks facilitate access to resources and protect the commons, whilst co-operation makes markets work more efficiently. Social capital has been

In the Space Cola Wars, the major soft drink competitors Coca-Cola and Pepsi engaged in costly marketing campaigns and product tests to get their beverages into space, in continuation of the so-called "Cola Wars". The competition began in 1985 during the STS-51-F Space Shuttle mission, when astronauts tested specially designed soda cans from each company to see how the carbonated drinks

In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.