Industry WIKI

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.

In organized sports, match fixing (also known as game fixing, race fixing, throwing, rigging, hippodroming, or more generally sports fixing) is the act of playing or officiating a contest with the intention of achieving a predetermined result, violating the rules of the game and often the law. There are many reasons why match fixing might take place, including receiving bribes from bookm

Major annual or one-time televised mega-events can draw large viewership and significant interest from regional, national, and international advertisers. Advertisers strategically unveil major marketing campaigns in conjunction with televised mega-events and create memorable advertising content with high entertainment value. Some mega-event advertising, such as during the Super Bowl, eve

Sports betting is the activity of predicting sports results and placing a wager on the outcome.

A sports rating system is a system that analyzes the results of sports competitions to provide ratings for each team or player. Common systems include polls of expert voters, crowdsourcing non-expert voters, betting markets, and computer systems. Ratings, or power ratings, are numerical representations of competitive strength, often directly comparable so that the game outcome between an

Toby Crabel (born 1955) is an American tennis player, commodities trader, and author.