Industry WIKI

Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, and audio. Interactions may be pre-programmed, stochastically driven, or even AI-driven. Over the years, interactive media has expanded across gaming, education, social platforms, and immersive technologies like VR and AR. With the rise of AI

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul Lazarsfeld and Elihu Katz. Significant developers of the opinion leade