Industry WIKI

Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment and features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with.

A brand community is a concept in marketing and consumer research which postulates that human beings form communities on the basis of attachment to a brand or marque. A brand community refers to structured social relationships in which participants share admiration and connection of a brand that they experience through shared rituals, traditions and a sense of responsibility towards othe