Industry WIKI

The Hayes-Wheelwright Matrix, also known as the product-process matrix, is a tool used to analyze the fit between a chosen product positioning and the appropriate manufacturing process. It was developed by, and named for, Robert H. Hayes and Steven C. Wheelwright, who published articles entitled "Link Manufacturing Process and Product Life Cycles" and "The Dynamics of Process-Product Lif

Mass customization makes use of flexible computer-aided systems to produce custom products. Such systems combine the low unit costs of mass production processes with the flexibility of individual customization.

A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it.