Industry WIKI

Atlus Co., Ltd. (Japanese: 株式会社アトラス, Hepburn: Kabushikigaisha Atorasu) is a Japanese video game developer, publisher, arcade manufacturer and distribution company based in Tokyo. A subsidiary of Sega, the company is known for the Megami Tensei, Persona, Etrian Odyssey, and Trauma Center series. Its corporate mascot is Jack Frost, a snowman-like character from its Megami Tensei series. Th

Coinye (formerly Coinye West), is a scrypt-based cryptocurrency. Cease and desist letters were issued against it for its use of American rapper Kanye West as its mascot despite West having no affiliation with the project. The project was abandoned by the original developers following West's filing of a trademark infringement lawsuit against them.

A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products.