Industry WIKI

Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.

Junk fees (also known as hidden fees) are fees designed to confuse or deceive consumers by exploiting behavioral biases. They tend to come in the form of mandatory back-end fees and hidden add-on charges, which obscure the true cost of goods and services. Junk fees stand in contrast to "all-in", "upfront" pricing where consumers are shown a true single price, inclusive of fees, at the st

Le Méridien (French: [l(ə) meʁidjɛ̃]) is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming roo