Industry WIKI
Digital assets and currencies
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CleverTap
CleverTap is an American customer engagement and retention platform. Its platform allows B2C brands to send contextual and personalised messages to their customers. It was established in 2013 in San Francisco, California.
Trading basicsMarketing automation
Marketing automation refers to software platforms and technologies that marketing departments and organizations use to automate repetitive tasks and to run campaigns across channels such as email, SMS, chatbots, and social media, including tracking, web analytics, lead scoring, campaign management, and reporting. It often integrates with customer relationship management (CRM) and custome
BankingSeptember 2019 events in the U.S. repo market
On September 17, 2019, interest rates on overnight repurchase agreements (or "repos"), which are short-term loans between financial institutions, experienced a sudden and unexpected spike. A measure of the interest rate on overnight repos in the United States, the Secured Overnight Financing Rate (SOFR), increased from 2.43 percent on September 16 to 5.25 percent on September 17. During
Trading basicsWorshipful Company of Marketors
The Worshipful Company of Marketors is one of the 114 livery companies of the City of London. The company was founded in 1975.