XPAY KNOWLEDGE
Industry WIKI
Digital assets and currencies
Understand assets, networks and trading mechanics with sources you can check.
Trading basics
First-mover advantage
In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment.
Trading basicsLead user
Lead user is a term developed by American economist Eric von Hippel.