Industry WIKI

CDK Global Inc. is an American multinational corporation based in Austin, Texas, providing data and technology to the automotive, heavy truck, recreation, and heavy equipment industries.

Co-creation, in the context of a business, refers to a collaborative product or service design process in which consumers directly participate in ideation, development, and value creation. Unlike passive customer feedback mechanisms such as surveys or post-launch reviews, active co-creation involves continuous, direct customer collaboration throughout the design and development lifecycle

National Agriculture Market or eNAM (where e is to be construed as electronic or digital) is an online trading platform for agricultural commodities in India. The market facilitates farmers, traders and buyers with online trading in commodities.

A marketing information system (MkIS) is a management information system (MIS) designed to support marketing decision making. Jobber (2007) defines it as a "system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis." In addition, the online business dictionary defines Marketing Informa

Mobile Business Intelligence (Mobile BI or Mobile Intelligence) is a system comprising both technical and organizational elements that present historical and/or real-time information to its users for analysis on mobile devices such as smartphones and tablets (not laptops), to enable effective decision-making and management support, for the overall purpose of increasing firm performance.

A performance indicator or key performance indicator (KPI) is a type of performance measurement used to evaluate the success of an organization, activity, project, or process in achieving defined objectives. KPIs provide a focus for strategic and operational improvement, support evidence-based decision-making, and help organizations identify and monitor factors critical to performance.