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Century 21 Organisation

The Century 21 Organisation was a group of companies founded by Gerry Anderson in the early 1960s to expand on his television production company, AP Films (APF; later Century 21 Productions). In addition to APF, the group included:

Trading basics

Cross-promotion

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand; for example, Oprah Winfrey's promotion on her television show of her books, magazines and website. Cross-promotion may involve two or more companies working together in promoting a service or p

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Direct-to-consumer advertising

Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.

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Independent News

Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, such as Marvel Comics from 1957 to 1969, in addition to pulp and popular magazines. The company was founded in 1932 and operated until 1970.

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Magazine

A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarter