Industry WIKI

Alibi marketing and alibi branding are marketing and branding strategies used by companies to circumvent restrictions on advertising certain classes of products by instead advertising an "alibi", which does not directly reference the restricted product but is likely to remind many viewers of the brand. The alibi may be a different product or simply a word or symbol reminiscent of the res

An aspirational brand is a term in consumer marketing for a brand or product which a large segment of its exposure audience wishes to own, but for economic reasons cannot. Because the desire for aspirational goods is relative to the consumer's purchasing power, an aspirational brand may be a luxury good if the person desires it, or it may simply be any product whether luxury or not if a

Club goods (also artificially scarce goods, toll goods or quasi-public goods) are a type of good in economics, that are excludable (unlike public goods) but non-rivalrous, at least until reaching a point where congestion occurs.

A cost-of-living crisis is a situation or period of high inflation with increases in the nominal cost of living while real wages decrease. As a result, real income and living standards are squeezed to the point that people cannot afford the standard of living that they were previously accustomed to. The population becomes 'poorer' than it used to be in real terms. This is in contrast to

Good–better–best pricing, also known as Goldilocks pricing, is a tiered pricing strategy in which variations of a product or service are offered at multiple price levels. The approach typically presents three options, basic ("good"), mid-range ("better"), and premium ("best"), to influence consumer choice and increase overall revenue.

In economics, a luxury good (or upmarket good) is a product or item or service for which demand increases more than what is proportional as income rises, so that expenditures on the good become a more significant proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Whereas people consume necessity goods

A safe deposit box, sometimes referred to as a safety deposit box, is an individually secured container, usually held within a larger safe or bank vault. Safe deposit boxes are generally located in banks, post offices, or other institutions.

The Millionaire Next Door: The Surprising Secrets of America's Wealthy (ISBN 0-671-01520-6) is a 1996 book by Thomas J. Stanley and William D. Danko. The book is a compilation of research done by the two authors in the profiles of American millionaires.