Industry WIKI

Aven Holdings, Inc., commonly known as Aven, is an American financial technology company headquartered in Campbell, California. Founded in 2019, by Sadi Khan, Murtada Shah, and Collin Wikman, the company specializes in asset-backed lending, home equity lines of credit, home equity loans, mortgage refinancing, bitcoin-backed loans, rewards credit cards, and personal finance software.

BahnCard (German Bahn – Rail) is a discount subscription programme offered by Deutsche Bahn (DB), the German national railway company. Unlike airline loyalty programs, but similarly to the UK Railcard, the BahnCard entitles the passenger to a discount price and must be purchased prior to travel.

bitFlyer is a Japanese cryptocurrency exchange headquartered in Tokyo. It was founded in 2014 and is one of the largest cryptocurrency exchanges in Japan.

In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly purchasing its products or services despite competing alternatives, market changes, or product shortcomings. It may also be reflected in behaviors such as positive word-of-mouth advocacy.

Cost per lead (CPL) is an online advertising pricing model in which advertisers pay for a defined lead, typically the contact information of a consumer who has expressed interest in the advertiser's product or service.

The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing.

Fiserv, Inc. ( fy-SURV) is an American multinational financial technology company headquartered in Milwaukee, Wisconsin. The company processes debit and credit card transactions, loyalty programs, loans, electronic bill pay, wires and ACH transfers, check deposits, and ATM transactions on behalf of banking institutions. The company also produces debit and credit cards and point of sale t

Free of charge, at no charge, at no cost, complimentary, gratis, and the like are phrases or terms used to indicate that a thing for which a monetary cost is normally assessed is being provided without any payment being required.

Il Fornaio is a chain of twenty (as of 2019) Italian-themed fine dining restaurants operating primarily in California (16 locations of its 20) in the United States.

An incentive is anything that persuades a person or organization to alter their behavior to produce a desired outcome. Incentives are widely studied in personnel economics, where researchers and human resource managers examine how firms use pay, career opportunities, performance evaluation, and other mechanisms to motivate employees and improve organizational outcomes. Higher incentives

An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance.

Ingram Micro Holding Corporation is an American distributor of information technology products and services. The company is based in Irvine, California, U.S., and has operations around the world. Founded as Micro D, Inc. in 1979 in California by Geza Czige and Lorraine Mecca, the company was originally a traditional distributor focused on marketing, selling, and shipping vendor products

Lightspeed Commerce is a point-of-sale and e-commerce software provider based in Montreal, Quebec, Canada. It was founded in 2005 by Dax da Silva, who was its CEO until February 2022. It has offices in Montreal, New York, Ottawa, Toronto, London, Belfast, Amsterdam, Berlin, Geneva, Ghent, Melbourne, Ulyanovsk, Yerevan and Tbilisi. It offers its services to retail, restaurant, and hospit

A loyalty program or rewards program is a marketing strategy designed to encourage customers to continue to shop at or use the services of one or more businesses associated with the program.

Nanaco (trademarked in lowercase as nanaco) is a prepaid cash-rechargeable contactless electronic money card, and point based loyalty program used at Seven & I Holdings–owned stores in Japan, which are 7-Eleven convenience stores, Denny's restaurants, and Ito-Yokado merchandise stores. In addition, Nanaco can be used at more than 7,000 third party stores outside the company's group, like

A rebate card is a debit card that provides funds promised by a business as a rebate. They are often offered to those who make a specific purchase, or for loyalty to a company by accumulating a certain amount of money or number of points worth of purchases from a particular company.

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. It differentiates from other forms of marketing in that it recognises the long-term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

Retalix Ltd. is a former Israeli software company that developed, licensed, implemented and supported software applications for retailers, wholesalers and distributors of fast-moving consumer goods, mainly in the grocery, convenience store, and foodservice industries.

Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that allow customers to complete their own transaction with a retailer without using a staffed checkout. When using SCOs, customers scan item barcodes before paying for their purchases without needing one-to-one staff assistance. Self-checkouts are used mainly in supermarkets, although

SparkBase, LLC (SparkBase or SB) was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations (independent companies used by banks to develop new merchant relationships on their behalf).

Speedpass was a keychain radio-frequency identification (RFID) device introduced in 1997 by Mobil (which merged with Exxon to become ExxonMobil in 1999) for electronic payment. It was originally developed by Verifone. By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000 Exxon, Mobil and Esso gas stations worldwide.

Spoonity is a Canadian business-to-business (B2B) software as a service (SaaS) company that develops digital loyalty programs, marketing automation tools, and payment integration systems for the quick-service restaurant (QSR), retail, and hospitality industries. Headquartered in Ottawa, Ontario, the company operates a cloud-based platform that connects point of sale (POS) transaction dat

The Points Guy (TPG) is an American travel website and blog that produces sponsored news and stories on travel, means of accumulating and using airline points and miles, and credit cards (in particular, credit card reviews). The site was founded in 2010 and was initially a blog written by founder Brian Kelly. By 2017, the site employed 20 full-time staff in addition to 50 freelance contr

Ticketing and Reservation System (TRS, 铁路客票发售和预订系统) is software used for rail ticketing in China Railways. It was developed by the China Academy of Railway Sciences. The first release was in 1996. As of December 2009, the version in use was version 5.2. It was named SMART before (excluding) version 4.0. It runs on Microsoft Windows.

Touch 'n Go is a contactless smart card system used for electronic payments in Malaysia. The system was introduced in 1997 and is widely used for toll payments on highways, public transportation, parking, and other services. The card is equipped with a radio-frequency identification (RFID) chip that allows users to make payments by simply tapping the card on a reader device. Touch 'n Go

A voucher is a bond which is worth a certain monetary value and which may be redeemed only for specific reasons or on specific goods.

WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", wit