Industry WIKI

Account-based selling, also known as account-based sales and hyper-segmented sales, is a strategic sales model in which the sale of goods or services is carried out to narrow segments of the target audience or specific decision makers. In a typical ABS concept, the selling company forms a target audience, then divides it into narrow segments to offline selling.

Agile marketing, often termed marketing agility or international marketing agility, comprises sensemaking, speed, iteration, and marketing decisions; marketing decisions are performed in an agile manner, using principles from the Manifesto for Agile Software Development. Marketing Agility was named a research priority for 2020-2022 by the Marketing Science Institute.

bitFlyer is a Japanese cryptocurrency exchange headquartered in Tokyo. It was founded in 2014 and is one of the largest cryptocurrency exchanges in Japan.

A brand ambassador (sometimes also called a corporate ambassador) is a person paid by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strate

A Chinese wall or ethical wall is an information barrier protocol within an organization designed to prevent exchange of information or communication that could lead to conflicts of interest. For example, a Chinese wall may be established to separate people who make investments from those who are privy to confidential information that could improperly influence the investment decisions.

Customer value maximization (CVM) is a real-time service model that, proponents say, goes beyond basic customer relationship management (CRM) capabilities, identifying and capturing maximum potential from prospective and existing customers.

Experiential retail or experiential commerce is a type of retail marketing whereby customers coming into a physical retail space are offered experiences beyond the traditional ones (such as in a clothing store: browsing merchandise, advice from salespeople, dressing rooms and cashiers). Amenities provided may include art (often interactive art), live music performances, virtual reality,

Fiserv, Inc. ( fy-SURV) is an American multinational financial technology company headquartered in Milwaukee, Wisconsin. The company processes debit and credit card transactions, loyalty programs, loans, electronic bill pay, wires and ACH transfers, check deposits, and ATM transactions on behalf of banking institutions. The company also produces debit and credit cards and point of sale t

In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure.

The Gamelan Council – Asia-Pacific Public Health, Microfinance, and Development Centre (Gamelan Council) is an international non-governmental, non-profit initiative addressing the public health, microfinance, and international development needs of communities in, on, and around the Pacific Rim. For these purposes, the Gamelan Council views the Asia-Pacific region quite broadly in line w

A gift card, also known as a gift certificate in North America, or gift voucher or gift token in the UK, is a prepaid stored-value money card, usually issued by a retailer or bank, to be used as an alternative to cash for purchases within a particular store or related businesses. Gift cards are also given out by employers or organizations as rewards or gifts. They may also be distributed

An incentive is anything that persuades a person or organization to alter their behavior to produce a desired outcome. Incentives are widely studied in personnel economics, where researchers and human resource managers examine how firms use pay, career opportunities, performance evaluation, and other mechanisms to motivate employees and improve organizational outcomes. Higher incentives

LevelUp was an American white-label platform for restaurants offering mobile ordering, QR-code payments and loyalty/CRM tools. It was created by Boston-based startup SCVNGR. Grubhub announced its acquisition of LevelUp for US$390 million in July 2018 and closed the deal on September 13, 2018. Post-acquisition, LevelUp’s technology was integrated into Grubhub’s restaurant-facing products,

Lightspeed Commerce is a point-of-sale and e-commerce software provider based in Montreal, Quebec, Canada. It was founded in 2005 by Dax da Silva, who was its CEO until February 2022. It has offices in Montreal, New York, Ottawa, Toronto, London, Belfast, Amsterdam, Berlin, Geneva, Ghent, Melbourne, Ulyanovsk, Yerevan and Tbilisi. It offers its services to retail, restaurant, and hospit

Microsoft Pay (previously Microsoft Wallet) was a mobile payment and digital wallet service by Microsoft that allowed users to make payments and store loyalty cards on certain mobile devices, as well on PCs using the Microsoft Edge browser. Microsoft Pay does not require Microsoft Pay-specific contactless payment terminals, and supported existing contactless terminals if used on mobile d

Midas Touch: Why Some Entrepreneurs Get Rich — And Why Most Don't is a non-fiction book about personal finance, co-authored by Donald Trump and Robert Kiyosaki. The book was published in hardcover format in 2011. The coauthors became familiar with each other through mutual work at The Learning Annex, and The Art of the Deal. Trump was impressed by Kiyosaki's writing success with Rich Da

Neopatrimonialism is a system of social hierarchy where patrons use state resources to secure the loyalty of clients in the general population. It is an informal patron–client relationship that can reach from very high up in state structures down to individuals in small villages.

Omnichannel is a neologism describing a business strategy. According to Frost & Sullivan, omnichannel is defined as "seamless and effortless, high-quality customer experiences that occur within and between contact channels".

Osaifu-Keitai (おサイフケータイ, Osaifu-Kētai), which means "Wallet Mobile", is the standard mobile payment system in Japan. Osaifu-Keitai services include electronic money, identity card, loyalty card, fare collection of public transits (including railways, buses, and airplanes), or credit card. The term "Osaifu-Keitai" itself is a registered trademark of NTT Docomo.

Retalix Ltd. is a former Israeli software company that developed, licensed, implemented and supported software applications for retailers, wholesalers and distributors of fast-moving consumer goods, mainly in the grocery, convenience store, and foodservice industries.

Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that allow customers to complete their own transaction with a retailer without using a staffed checkout. When using SCOs, customers scan item barcodes before paying for their purchases without needing one-to-one staff assistance. Self-checkouts are used mainly in supermarkets, although

Social marketing intelligence is the method of extrapolating valuable information from social network interactions and data flows that can enable companies to launch new products and services into the market at greater speed and lower cost. This is an area of research however, companies using social marketing intelligence have achieved significant improvement in marketing campaigns.

SparkBase, LLC (SparkBase or SB) was a stored-value and gift card transaction processor located in Cleveland, Ohio, United States from 2004 to 2016. It provided private-label, stored-value, specialty gift cards, customer loyalty, and community rewards programs to Independent Sales Organizations (independent companies used by banks to develop new merchant relationships on their behalf).

Speedpass was a keychain radio-frequency identification (RFID) device introduced in 1997 by Mobil (which merged with Exxon to become ExxonMobil in 1999) for electronic payment. It was originally developed by Verifone. By 2004, more than seven million people possessed Speedpass tags, which could be used at approximately 10,000 Exxon, Mobil and Esso gas stations worldwide.

The Points Guy (TPG) is an American travel website and blog that produces sponsored news and stories on travel, means of accumulating and using airline points and miles, and credit cards (in particular, credit card reviews). The site was founded in 2010 and was initially a blog written by founder Brian Kelly. By 2017, the site employed 20 full-time staff in addition to 50 freelance contr

Think Big and Kick Ass: In Business and in Life is a non-fiction book by Donald Trump and Bill Zanker, first published in hardcover in 2007 by HarperCollins. Another edition was subsequently published in paperback in 2008 under the title Think Big: Make It Happen in Business and Life. Trump and Zanker had prior business ventures together before writing the book; Zanker's company helped g

Ticketing and Reservation System (TRS, 铁路客票发售和预订系统) is software used for rail ticketing in China Railways. It was developed by the China Academy of Railway Sciences. The first release was in 1996. As of December 2009, the version in use was version 5.2. It was named SMART before (excluding) version 4.0. It runs on Microsoft Windows.

Touch 'n Go is a contactless smart card system used for electronic payments in Malaysia. The system was introduced in 1997 and is widely used for toll payments on highways, public transportation, parking, and other services. The card is equipped with a radio-frequency identification (RFID) chip that allows users to make payments by simply tapping the card on a reader device. Touch 'n Go

Unam sanctam is a papal bull that was issued by Pope Boniface VIII on 18 November 1302. It laid down dogmatic propositions on the unity of the Catholic Church, the necessity of belonging to it for eternal salvation, the position of the Pope as supreme head of the Church and the duty thence arising of submission to the Pope in order to belong to the Church and thus to attain salvation. Th

An underwriting spot, also known as sponsor credit, is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional television advertisements in commercial broadcasting to a limited extent; however, under the terms of a public broadcaster's license from the

A voucher is a bond which is worth a certain monetary value and which may be redeemed only for specific reasons or on specific goods.

WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", wit