Industry WIKI

Place branding (includes place marketing and place promotion) is a term based on the idea that "cities and regions can be branded," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." As opposed to the branding of products and services, place branding is more multidimensional in nat

The Tussauds Group was a visitor attractions company based in London, United Kingdom. Its portfolio of attractions included the Madame Tussauds waxworks, Heide Park Resort in Germany, The London Eye, Warwick Castle, Alton Towers, Thorpe Park, and Chessington World of Adventures.