Industry WIKI

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off.

Dreams Limited is a United Kingdom-based bed retailer and manufacturer specialising in beds, mattresses, bedroom furniture and bed linen. The first Dreams store was opened in 1987 by Mike Clare, and today there are over 200 stores nationwide. The company has its own purpose-designed mattress factory, and currently employs around 1,500 people, across a network of retail showrooms.

Free banking is a monetary arrangement where banks are free to issue their own paper currency (banknotes) while also being subject to no special regulations beyond those applicable to most enterprises.

Linens 'n Things, Inc. is an online retailer and former department store specializing in home textiles, housewares, and decorative home accessories. Based in Clifton, New Jersey, the chain operated 571 stores in 47 U.S. states and six Canadian provinces, and had 7,300 employees as of December 2006. The company's business strategy was "to offer a broad selection of high quality, brand na

Norwegian Cruise Line (NCL) is an American cruise line founded in Norway in 1966. The company's headquarters are in Miami-Dade County, Florida, and incorporated in the Bahamas. It is the fourth-largest cruise line in the world by passengers, controlling about 8.6% of the total worldwide share of the cruise market by passengers as of 2021. It is wholly owned by parent company Norwegian Cr