Industry WIKI

Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.

Assurant, Inc. is a global provider of risk management products and services with headquarters in Atlanta. Its businesses provide a diverse set of speciality, niche-market insurance products in the property, casualty, extended device protection, and insurance sectors. The company's main operating segments are Global Housing and Global Lifestyle.

In the marketing field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. According to J.-N. Kapferer, the brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands

In marketing and consumer behaviour, brand loyalty refers to a consumer's consistent preference for a particular brand and their commitment to repeatedly purchasing its products or services despite competing alternatives, market changes, or product shortcomings. It may also be reflected in behaviors such as positive word-of-mouth advocacy.

Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps and other specialty tools. Its first physical location opened in 1973 in Peterborough, New Hampshire. The company's headquarters are currently located in Merrimack, New Hampshire.

Com Hem was a Swedish brand owned by Tele2 AB which supplied Triple Play services that included cable television, broadband internet and fixed-line telephone.

A cost-of-living crisis is a situation or period of high inflation with increases in the nominal cost of living while real wages decrease. As a result, real income and living standards are squeezed to the point that people cannot afford the standard of living that they were previously accustomed to. The population becomes 'poorer' than it used to be in real terms. This is in contrast to

Customer analytics is the process of using data from customer behavior to support key business decisions through market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Customer analytics plays an important role in predicting customer behavior.

Diamond Necklace is a 2012 Indian Malayalam-language romantic comedy-drama film directed and co-produced by Lal Jose. It stars Fahadh Faasil, Samvrutha Sunil, Anusree, and Gauthami Nair. The film tells the story of Dubai-based oncologist, Dr. Arun Kumar, and the end of his luxurious life after meeting three women from different lifestyles.

In social behavior, downshifting is a trend where individuals adopt simpler lives from what critics call the "rat race".

The Dubai Multi Commodities Centre (DMCC) is a commodities exchange and free-trade zone in the United Arab Emirates. It is located in the Jumeirah Lake Towers district of Dubai. The DMCC was created in 2002 and deals in four main sectors: precious commodities (e.g., gold, diamonds); energy; steel and metals and agricultural commodities (e.g., tea, cotton).

Eden Gemeinnützige Obstbau-Siedlung is a fruit-growing cooperative in Oranienburg north of Berlin. The cooperative was founded in 1893 exclusively for vegetarians but since 1901 has accepted membership for anyone who "adopts a healthy lifestyle".

Engel & Völkers is a German international real estate and service company headquartered in Hamburg, Germany. The company was founded in 1977 as Engel & Cie. by Dirk Engel and is specialized in brokering high-end residential and commercial properties.

Financial independence is a state in which an individual or household has accumulated sufficient financial resources to cover its cost-of-living expenses without depending on active employment to earn money to maintain its current lifestyle. These financial resources can take the form of investments or personal-use assets, passive income, side-jobs income, inheritance, pension, retiremen

The Financial Independence, Retire Early (FIRE) movement is a personal finance phenomenon characterized by high savings rates—often exceeding the 10–15% typically recommended by financial planners—and aggressive investment, with the goal of accumulating sufficient assets to cover living expenses without traditional employment. The movement gained traction among millennials in the 2010s,

Fitness First is an international fitness centre brand founded in 1993 in the United Kingdom. The company owned and operated its clubs around the world until financial pressures saw parts of the company sold off to various owners in different regions.

Housing stress describes a situation where the cost of housing (either as rental, or as a mortgage) is high relative to household income. It may also be used to describe inadequate housing for a proportion of the population.

Lease-by-room, also known as individual leasing, is an arrangement whereby a tenant and their roommates pay rent for their own rooms instead of each tenant being equally liable for the rent for the whole apartment. Typically lease-by-room leases are multi-room apartments or townhomes with shared bathrooms and living rooms. What distinguishes lease-by-room leases from joint leases is that

A lifestyle brand is a brand that is intended to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of making their products contribute to the definition of the consumer's way of life. As such, they are closely associated with the advertising and othe

The packaging and labeling of food is subject to regulation in most regions/jurisdictions, to prevent false advertising and to promote food safety, and increasingly to provide greater information to consumers relating to quality or lifestyle concerns.

Money disorders refer to problematic financial beliefs and behaviors that can cause significant distress and hinder one's social or occupational well-being. These issues often stem from financial stress or an inability to effectively utilize one's financial resources, leading to clinically significant challenges. Money disorders refer to enduring and often unchanging patterns of self-des

Occupy Homes or Occupy Our Homes is part of the Occupy movement which attempts to prevent the foreclosure of people's homes. Protesters delay foreclosures by camping out on the foreclosed property. They also stage protests at the banks responsible for the ongoing foreclosure crisis, sometimes blocking their entrances. It has been compared to the direct action taken by people to prevent h

Project No One Leaves (PNOL) is a Boston non-profit tenants' rights organization which provides legal education to people living in foreclosed homes to enable them to understand and protect their legal rights. The group was established in 2008 by members of the Harvard Legal Aid Bureau who specialized in housing law in response to a perceived spike in foreclosures and mass evictions in

Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" officially stood for "subculture urban marketing". Perhaps recognizing the offensive nature of its label, t

Psychographics is defined as "market research or statistics classifying population groups according to psychological variables." The term psychographics is derived from the words "psychological" and "demographics." Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).

Simple living refers to practices that promote simplicity in one's lifestyle. Common practices of simple living include reducing the number of possessions one owns, depending less on technology and services, ascetism, and spending less money. In addition to such external changes, simple living also reflects a person's mindset and values. Simple living practices can be seen in history, re

In finance, subprime lending (also referred to as near-prime, subpar, non-prime, and second-chance lending) is the provision of loans to people who may have difficulty maintaining the repayment schedule.

The Economist Newspaper Limited (commonly the Economist Group) is a British media company headquartered in London, England. It is best known as publisher of The Economist newspaper and its sister lifestyle magazine, 1843. The Economist Group specialises in international business and world affairs information. Its principal activities are in print and digital media as well as in conferenc

The Great Debasement (1544–1551) was a currency debasement policy introduced in 1544 England under the order of Henry VIII which saw the amount of precious metal in gold and silver coins reduced and in some cases replaced entirely with cheaper base metals such as copper. Overspending by Henry VIII to pay for his lavish lifestyle and to fund foreign wars with France and Scotland are cited

VALS (Values and Lifestyle Survey) is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.

Zero interest-rate policy (ZIRP) is a macroeconomic concept describing conditions with a very low nominal interest rate, such as those in contemporary Japan and in the United States from December 2008 through December 2015 and again from March 2020 until March 2022 amid the COVID-19 pandemic. ZIRP is considered to be an unconventional monetary policy instrument and can be associated with