Industry WIKI

Green brands are brands that consumers associate with environmental conservation and sustainable business practices.

Harshad Shantilal Mehta (29 July 1954 – 31 December 2001) was an Indian stockbroker and convicted fraudster. Mehta's involvement in the 1992 Indian securities scam (amouting to ₹30,000 crore (equivalent to ₹2.5 trillion or US$26 billion in 2026) led him to gain infamy for market manipulation.

A product line extension is the use of an established product brand name for a new item in the same product category.

A trade name, also known as a trading name, business name or operating name, is a pseudonym used by companies and other organizations that do not operate under their registered legal name. Registering the trade name with a relevant government body is often required.