Industry WIKI

Account-based selling, also known as account-based sales and hyper-segmented sales, is a strategic sales model in which the sale of goods or services is carried out to narrow segments of the target audience or specific decision makers. In a typical ABS concept, the selling company forms a target audience, then divides it into narrow segments to offline selling.

A collateralized debt obligation (CDO) is a type of structured asset-backed security (ABS). Originally developed as instruments for the corporate debt markets, after 2002 CDOs became vehicles for refinancing mortgage-backed securities (MBS). Like other private label securities backed by assets, a CDO can be thought of as a promise to pay investors in a prescribed sequence, based on the c

In marketing and advertising, frequency refers to the number of times a target audience is exposed to a particular message or advertisement within a given time frame. This concept is a fundamental element of marketing communication strategies, aiming to enhance brand recall, create awareness, and influence consumer behavior through repeated exposure.

Nutraceutical is a marketing term used to imply a pharmaceutical effect from plant extracts, compounds, or food products that are claimed to influence health outcomes, typically as dietary supplements.

Tipalti is an American multinational financial technology company headquartered in Foster City, California, with offices in Amsterdam, London, Plano, Tbilisi, Tel Aviv, Toronto, and Vancouver. The company provides accounts payable, procurement, expense management, and global payments automation software for businesses.