Industry WIKI

Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the needs of existing customers. This accomplishes four things for a business:

Information capital is a concept which asserts that information has intrinsic value which can be shared and leveraged within and between organizations. Information capital connotes that sharing information is a means of sharing power, supporting personnel, and optimizing working processes. Information capital is the pieces of information which enables the exchange of Knowledge capital.

Internal communications (IC) is the function responsible for effective communications among participants within an organization. The scope of the function varies by organization and practitioner, from producing and delivering messages and campaigns on behalf of management, to facilitating two-way dialogue and developing the communication skills of the organization's participants.

A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where markete

Return on Time Invested (ROTI) is a subjective metric used to analyze the productivity and efficiency of time spent for a certain activity, project, or product made. Unlike return on investment (ROI), which calculates the financial capital gained, ROTI evaluates the value gained from time spent on an activity compared to the time invested in it. While the criteria for how worth was the

A semantic layer is a business representation of corporate data that helps end users access data autonomously using common business terms managed through business semantics management. A semantic layer maps complex data into familiar business terms such as product, customer, or revenue to offer a unified, consolidated view of data across the organization.

The Visible Embryo Project (VEP) is a multi-institutional, multidisciplinary research project originally created in the early 1990s as a collaboration between the Developmental Anatomy Center at the National Museum of Health and Medicine and the Biomedical Visualization Laboratory (BVL) at the University of Illinois at Chicago, "to develop software strategies for the development of distr