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Burton's Biscuit Company
Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the United Kingdom as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000. It re-branded from Burton's Foods to Burton's Biscuit Company in November 2011. It employs over 2,200 people around the UK, in three
Trading basicsCo-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.