Industry WIKI

Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.

Del Monte Foods Inc. (trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands in