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Il Fornaio
Il Fornaio is a chain of twenty (as of 2019) Italian-themed fine dining restaurants operating primarily in California (16 locations of its 20) in the United States.
Trading basicsItalian Sounding
Italian Sounding is the marketing phenomenon consisting of words and images, colour combinations (the Italian tricolour), and geographical references for brands that are evocative of Italy to promote and market agri-food products that have nothing to do with Italian cuisine. The phenomenon is described by the Office of the Ministry of Economic Development (MISE) called Directorate Genera