Industry WIKI

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.

Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, and audio. Interactions may be pre-programmed, stochastically driven, or even AI-driven. Over the years, interactive media has expanded across gaming, education, social platforms, and immersive technologies like VR and AR. With the rise of AI