Industry WIKI

An ad exchange, in online advertising, is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. Prices for the inventory are determined through real-time bidding (RTB). The technology-driven method replaces the custom of negotiating prices on media inventory, a field beyond ad networks as defined by the Interactive Adverti

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.

Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, and audio. Interactions may be pre-programmed, stochastically driven, or even AI-driven. Over the years, interactive media has expanded across gaming, education, social platforms, and immersive technologies like VR and AR. With the rise of AI

An upfront is a gathering at the start of important advertising sales periods, held by network and streaming executives and attended by major advertisers and the media. Where once the Upfronts were all about the television industry, it has expanded to include streaming platforms. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front