Industry WIKI

Competitive intelligence (CI) is the process of obtaining knowledge about an organization's competitive environment to improve organizational performance. Competitive intelligence involves collecting and analyzing information from multiple sources as part of a coordinated competitive intelligence program. It is the action of defining, gathering, analyzing, and distributing intelligence a

Coolhunting is a form of marketing where professionals make observations and predictions based on changes of new or existing "cool" cultural fads and trends. Coolhunting is also referred to as "trend spotting", and is a subset of trend analysis. The term was coined in the early 1990s.

The Economic Intelligence Council is the apex forum overseeing government agencies responsible for economic intelligence and combating economic offences in India. The council is also the apex of 18 regional economic intelligence committees, and is part of the Union Ministry of Finance. It was formed in 1990.

The Regional Economic Intelligence Committee is the apex forum overseeing government agencies responsible for economic intelligence and combating economic offenses in the respective states of India. The committee is under the Economic Intelligence Council. It was formed in 1990. The head of the committee is usually the Director General of the Directorate General of Income Tax Investigat

In marketing, a touchpoint describes any instance where a consumer interacts with an organisation's brand or image. This can include traditional advertising or company-owned resources such as a website, public exposure, and personal recommendations.