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A&W Restaurants
A&W Restaurants, Inc. is an American fast food restaurant chain distinguished by its "Burger Family" combos, draft root beer and root beer floats. A&W's origins date back to 1919 when Roy W. Allen set up a roadside drink stand offering root beer at a parade honoring returning World War I veterans in Lodi, California. Allen's employee, Frank Wright, partnered with him in 1922 and they fo
Trading basicsArconic
Arconic Corporation is an American industrial company specializing in lightweight metals engineering and manufacturing. Its products are used worldwide in aerospace, automotive, packaging, oil and gas, building and construction, defense, commercial transportation, consumer electronics, and industrial applications.
Trading basicsAu Bon Pain
ABP OPCO, LLC, doing business as Au Bon Pain, (French pronunciation: [o bɔ̃ pɛ̃], meaning "at the good bread") is an American fast casual restaurant, bakery, and café chain headquartered in Richardson, Texas, which as of 2025 operated 34 locations in the United States as well as several outlets in Thailand. The company is owned by the Yum! Brands franchisee management company AMPEX Brand
Trading basicsBean-to-bar
Bean-to-bar is a business model in which a chocolate manufacturer controls the entire manufacturing process from procuring cocoa beans to creating the end product of consumer chocolate.
Trading basicsBenihana
Benihana (Japanese: 紅花; "Safflower") is a chain of Japanese restaurants. Originally founded by Yunosuke Aoki as a cafe in Tokyo in 1945, Benihana spread to the United States in 1964 when his son Hiroaki "Rocky" Aoki opened its first restaurant in New York City.
Trading basicsBojangles (restaurant)
Bojangles OpCo, LLC., doing business as Bojangles (known as Bojangles' Famous Chicken 'n Biscuits until 2020), is an American regional chain of fast food restaurants that specializes in Cajun-seasoned fried chicken and buttermilk biscuits and primarily serves the Southeastern United States. The company was founded in Charlotte, North Carolina in 1977 by Jack Fulk and Richard Thomas.
Trading basicsBoston Market
Boston Market Corporation, known as Boston Chicken until 1995, is an American fast casual restaurant chain headquartered in Newtown Township, Pennsylvania. Since 2020, it has been owned by Engage Brands, LLC, a company of Rohan Group. From 1985 to 1995, Boston Market was known as Boston Chicken, which rapidly expanded to over a thousand locations. By the late 1990s, the chain filed for b
Trading basicsBurton's Biscuit Company
Burton's Biscuit Company is a British biscuit manufacturer. It is recognised in the United Kingdom as the second-biggest supplier of biscuits. The company was formed by the merger of Burton's Gold Medal Biscuits and Horizon Biscuit Company in October 2000. It re-branded from Burton's Foods to Burton's Biscuit Company in November 2011. It employs over 2,200 people around the UK, in three
Trading basicsCheckers and Rally's
Checkers Drive-In Restaurants, Inc. is an American fast food double drive-through chain franchise in the United States. The company operates Checkers and Rally's restaurants in 20 states and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, milkshakes, and drinks.
Trading basicsChurch's Texas Chicken
Church's Texas Chicken is an American fast food restaurant chain that specializes in Southern fried chicken and is headquartered in Atlanta, Georgia. The chain was founded as Church's Fried Chicken To-Go by George W. Church Sr. in April 1952, in San Antonio, Texas, across the street from The Alamo. Church's Texas Chicken trades as Texas Chicken or Church's Chicken in many countries.
Trading basicsCorner Bakery Cafe
Best Cafe Enterprises, LLC, doing business as Corner Bakery Cafe is an American chain of cafes that specialize in pastries, breads, breakfast dishes, gourmet sandwiches, homemade soups, salads, and pasta. Corner Bakery Cafe is considered to be a part of the fast casual market segment of the food service industry, offering a higher quality of food and atmosphere than a typical fast food
Trading basicsDell Technologies
Dell Technologies Inc. is an American multinational technology company that has been headquartered in Round Rock, Texas, since 1994. It was formed as a result of the September 2016 merger of Dell Inc. and EMC Corporation. Dell Technologies ranked 44th on the 2025 Fortune 500 rankings of the largest United States corporations based on its 2024 revenue; its products include personal comput
Trading basicsEducation Management Corporation
Education Management Corporation (EDMC) was a Pittsburgh, Pennsylvania-based operator of for-profit post-secondary educational institutions in the United States and Canada. The company was founded in 1962. At its peak in 2011, Education Management Corporation operated 110 schools through its higher education divisions: Argosy University, The Art Institutes, Brown Mackie College, and Sou
Trading basicsFazoli's
Fazoli's System Management, LLC., or Fazoli's is an American quick-service restaurant chain specializing in Italian-American cuisine. Founded in 1988 in Lexington, Kentucky, the company owns and operates 137 restaurants across 24 states in the United States, with additional locations in Canada, and Puerto Rico. Its menu includes pasta dishes, sandwiches, pizza, salads, desserts, and brea
Trading basicsFriendly's
Friendly's is a restaurant chain on the East Coast of the United States. The first location, selling ice cream cones, opened in 1935 in Springfield, Massachusetts. It was founded by brothers S. Prestley Blake and Curtis Blake. It has 10,000 employees. George Michel is the CEO. It offers diner-style cuisine and highlights its 22 ice cream flavors. Many locations offer an ice-cream onl
Trading basicsFroneri
Froneri International Limited is a British ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the second-largest producer of ice cream in the world by retail sales, after The Magnum Ice Cream Company, with the two companies together accounting for approximately 32% of total global retail sales.
Trading basicsHighmark
Highmark Inc is an American nonprofit healthcare company and integrated delivery network based in Pittsburgh. It is a large individual health insurer in the United States, which operates several nonprofit and for-profit subsidiaries.
Trading basicsJimmy John's
Jimmy John's Franchise, LLC, commonly referred to as Jimmy John's, is an American multinational sandwich chain, headquartered in Champaign, Illinois. The business was founded by Jimmy John Liautaud in 1983. After Liautaud graduated from high school, his father gave him a choice to either join the military or start a business. Liautaud decided to start a hot dog business, which changed to
Trading basicsJohnny Rockets
The Johnny Rockets Group Inc., commonly known simply as Johnny Rockets, is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. As of April 2024, the company operates 90 locations in Arizona, California, Connecticut, Washington, D.C., Florida, Georgia, Hawaii, Illinois, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New
Trading basicsKorean idols in advertising
In South Korea, Korean celebrities often work with South Korean commercial and advertisement industries. Companies are quoted as saying that they use Korean idols to change their brands' image to a young, fresh one and promote their goods to a younger, wider, and global audience. This page focuses specifically on Korean idols in domestic and foreign advertisements. The items or goods tha
Trading basicsLong John Silver's
Long John Silver's, LLC is an American chain of fast-food restaurants that specializes in seafood. The brand's name is derived from the character of the same name from Robert Louis Stevenson's novel Treasure Island.
Trading basicsMrs. Fields
Mrs. Fields' Original Cookies Inc. is an American franchisor in the snack food industry, with Mrs. Fields and TCBY as its core brands. Through its franchisees' retail stores, it is one of the largest retailers of freshly-baked-on-premises specialty cookies and brownies in the United States and the largest retailer of soft-serve frozen yogurt in the country. In addition, it operates a gif
Trading basicsNEP Group
NEP Group, Inc. also known as NEP Supershooters LP (formerly NEP Broadcasting LLC) is a Pittsburgh, Pennsylvania based and privately owned international production company that provides outsourced teleproduction services for major events throughout the world.
Trading basicsNewk's Eatery
Newk's Eatery is an American chain of fast casual cafés which operates over 100 restaurants in 13 states.
Trading basicsProduct line extension
A product line extension is the use of an established product brand name for a new item in the same product category.
Trading basicsQuiznos
Quiz Holdings, LLC, doing business as Quiznos, is an American franchised fast-food restaurant based in Denver that specializes in offering toasted submarine sandwiches. It was founded in 1981 by Jimmy Lambatos and sold to Rick and Richard Schaden ten years later. It then grew to nearly 5,000 restaurants; by 2013, Quiznos was the second-largest submarine sandwich shop chain in North Ameri
Trading basicsTrademark distinctiveness
Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinct