Industry WIKI

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests to bring a greater consumer base to their service, product or opinion. This partnership is known as an affinity group.

Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, advertising or soliciting business through email to people with an existing customer relationship could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to sen

Excite was a web portal providing a list of hyperlinks to other websites online from 1995 to 2026. Founded in 1993, Excite.com was once the world's sixth most visited website in 1997. It merged with @Home Network in 1999 and filed for bankruptcy in 2001, after the bursting of the dot-com bubble; the website went into a steep decline in popularity thereafter. Its services were acquired by

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, public service announcements, and corporate or political groups.

Regulation of algorithms, or algorithmic regulation, is the creation of laws, rules and public sector policies for promotion and regulation of algorithms, particularly in artificial intelligence and machine learning. For the subset of AI algorithms, the term regulation of artificial intelligence is used. The regulatory and policy landscape for artificial intelligence (AI) is an emerging