Industry WIKI

A price war is a form of market competition in which companies within an industry engage in aggressive pricing activity "characterized by the repeated cutting of prices below those of competitors". This leads to a cycle, where each competitor attempts to match or undercut the price of the other. Competitors are driven to follow the initial price-cut due to the downward pricing pressure,

Public sector marketing is about managing the relationships between government organizations, the public sector, and other parties that are seeking services from them.