Industry WIKI

Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission or impersonating the brand for fraudulent purposes. These actions address activities that cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ens

Country of origin (CO) represents the country or countries of manufacture, production, design, or brand origin where an article or product comes from. For multinational brands, CO may include multiple countries within the value-creation process.

Plastic cards usually serve as identity documents, thus providing authentication. In combination with other assets that complement the data stored on the card, like PINs, they also serve authorization purposes, most often as debit or credit cards for allowing their holders to make financial transactions. Early and simpler cards feature only hard-to-imitate integrated photographs, securit

A service mark or servicemark is a trademark used in the United States and several other countries to identify a service rather than a product.

Trademark distinctiveness is an important concept in the law governing trademarks and service marks. A trademark may be eligible for registration, or registrable, if it performs the essential trademark function, and has distinctive character. Registrability can be understood as a continuum, with "inherently distinctive" marks at one end, "generic" and "descriptive" marks with no distinct