Industry WIKI

The study of the history of marketing, as a discipline, is important because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. The practice of marketing has been known for millennia, but the term "marketing" used to describe commercial activities assisting the buying and selling of products or serv

Sustainalytics is a company that rates the sustainability of listed companies based on their environmental, social and corporate governance (ESG) performance. The company was born of a merger between Toronto-based Jantzi Research, which was founded in 1992 by Sustainalytics' current CEO Michael Jantzi, and its European counterpart. Following its acquisition of GES International on Januar

The Good Judgment Project (GJP) is an organization dedicated to "harnessing the wisdom of the crowd to forecast world events". It was co-created by Philip E. Tetlock (author of Superforecasting: The Art and Science of Prediction and Expert Political Judgment), decision scientist Barbara Mellers, and Don Moore, all professors at the University of Pennsylvania.

In business, a unicorn is a startup company valued at over US$1 billion which is privately owned and therefore its company shares are not publicly listed. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures.