Industry WIKI

A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale rollout. The criteria used to judge the acceptability of a test market region or group include:

Will it play in Peoria? is an American English figure of speech that is traditionally used to ask whether a given product, person, promotional theme, or event will appeal to mainstream audiences or across a broad range of demographic and psychographic groups in the United States.