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Fogo de Chão
Fogo de Chão, Inc. (Brazilian Portuguese: [ˈfoɡu dʒi ˈʃɐ̃w]; Portuguese for 'Ground Fire') is a Brazilian chain of rodízio-style steakhouses (churrascarias) founded in 1979 by brothers Arri and Jair Coser, along with Jorge and Aleixo Ongaratto. The restaurant chain specializes in Southern Brazilian cuisine, primarily serving churrasco barbecued meats and traditional side dishes. First es
Trading basicsProduct line extension
A product line extension is the use of an established product brand name for a new item in the same product category.
Trading basicsSocietal marketing
Societal responsibility of