Industry WIKI

Catholic Health Initiatives (CHI) was a national Catholic healthcare system, with headquarters in Englewood, Colorado. CHI was a nonprofit, faith-based health system formed, in 1996, through the consolidation of three Catholic health systems. It was one of the largest healthcare systems in the United States. In February 2019, CHI merged with Dignity Health, forming CommonSpirit Health.

Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing. By comparison, "micromarketing" deals with how firms decide wha