Industry WIKI

Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. It includes articles by media outlets, interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications. The phrase "earned media" serves as a contrast to the concept o

Stunt casting is the use of a gimmick or publicity stunt to fill a role in a television series, film, or theatre production. The casting itself can range broadly, from a non-actor celebrity, a glorified cameo appearance, to real-life relatives portraying fictional family members.