Industry WIKI

Alibi marketing and alibi branding are marketing and branding strategies used by companies to circumvent restrictions on advertising certain classes of products by instead advertising an "alibi", which does not directly reference the restricted product but is likely to remind many viewers of the brand. The alibi may be a different product or simply a word or symbol reminiscent of the res

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.