Industry WIKI

A brand blunder is an error associated with the branding of a product, especially a new product in a new market. Reasons for such slips include the lack of understanding of the language, culture and consumer attitudes in the new market.

Guy Patrick Wyser-Pratte (born June 21, 1940 in Vichy, France) is a Franco-American financial investor, risk arbitrageur and shareholder activist. He joined the Marine Corps before eventually moving into finance. He is the head of New York-based Wyser-Pratte & Co., an investment fund with some $500 million in assets under management founded in 1991, focused on "undervalued European equi