Industry WIKI

Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment and features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with.

Rebranding is a marketing strategy (often called relabeling) in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image