Industry WIKI

Trim levels are used by manufacturers to identify a vehicle's level of equipment or special features. The equipment and features fitted to a particular vehicle also depend on any options packages or individual options that the car was ordered with.

Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands.